Rappler joins Inkl and world's top news groups in 'Spotify of news'
In another effort to fight fake news and to maintain its independence, Rappler is proud to partner with Inkl, an Australian start-up that aims to be the "Spotify for news."
Get stories in an easy-to-read, ad-free feed from the world’s top news organizations including The Financial Times, The New York Times, The Sydney Morning Herald, South China Morning Post, Washington Post, and many more in an app that gets rid of onerous single publication paywalls in favor of aggregated news from multiple publishers at a fraction of the cost.
“We are delighted and honored to be entering the Philippine market in partnership with Rappler, a company that is determined to inform and empower people so that they can hold individuals, corporations, and governments to account,” said Gautam Mishra, Inkl’s CEO and founder, also the former director of strategy for Australian media giant Fairfax Media.
"We're very selective about the titles we feature on Inkl," added Mishra. "Fake news can be hard to distinguish in an individual article since news is often produced in the midst of uncertainty, but it's a lot easier to assess when you look at the track record of the publisher."
Using a proprietary algorithm to create the highest quality news environment, Inkl analyzes articles for real news value instead of just what’s trending or what’s popular.
“Since readers today have less free time than ever before, we wanted to create a news feed that would be hyper-efficient and fast to use,” said Mishra, pointing out that Inkl uses machine learning to display topics, related articles, and individual recommendations.
The more you use it, the better it knows what you want, but since it’s envisioned by journalists, Inkl doesn’t keep you in an echo chamber.
“Gautam Mishra and Inkl were ahead of the curve in realizing that business models for news need to move away from advertising models, especially in countries like the Philippines,” said Rappler’s President and Executive Editor Maria Ressa.
“We need to make the technology work for us, not against us, and to make technology choices that are consistent with the values of news,” she added.
Cut down the noise but get the news you want from the Philippines and around the world.
Inkl also addresses a key problem for news publishers globally: declining advertising revenues with the lion’s share going to tech platforms like Google and Facebook. Inkl allows you to support journalism for a minimal fee.
Download the Inkl app, which has licenses for the world’s top titles, and you can support Rappler and other professional news groups in two ways: pay a monthly fee of P599 for full access; or pay only for what you read at P4 per article.
Here’s a list of the news groups you can read on Inkl (in alphabetical order):
ABC News, AFP, Al Jazeera, Bangkok Post, Businessweek, Chicago Tribune, China Daily, Crikey, Financial Times, Foreign Policy, Hindustan Times, Irish Independent, Livemint, Los Angeles Times, McClatchy Washington Bureau, Miami Herald, Newsday, Orlando Sentinel, Rappler, Reuters, South China Morning Post, St Louis Post-Dispatch, The Age, The Atlantic, The Canadian Press, The Conversation, The Guardian-AU, The Guardian-UK, The Guardian-US, The Independent UK, The Jerusalem Post, The News Lens, The New York Times, The New Zealand Herald, The Philadelphia Inquirer, The Straits Times, The Sydney Morning Herald, Washington Post, and Tribune News Service.
“This is another experiment as we develop the future together,” said Rappler's Ressa. “We’re proud to be part of this distinguished list of global news organizations working with Inkl to help define the future of news.”
“We created Inkl not only to help readers better understand their world," added Inkl founder Mishra, "but also to support organizations like Rappler that fight day-in and day-out to preserve transparency in society."
Download the app and let us know what you think and how we can serve you better.