Even in the earlier days of Coca-Cola in the Philippines, it has already proven that it is more than just a drink—it is a unique experience that refreshes Filipinos on a whole different level. Filipinos found themselves enjoying the company of friends over Coca-Cola. Families bond over meal times, savouring their favourite ulam partnered with Coca-Cola. The drink has become a part of the very fabric of Filipino lives. People come together and create memories that evoke happiness and optimism in numerous occasions and even in times of crisis. Coca-Cola has truly served happiness to the Filipinos since 1912.
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