Daniel Wellington sells watches to suit every occasion
MANILA, Philippines - Invisible until seen - this is what Daniel Wellington (DW) has evolved into. What was once just an idea sparked while traveling in Australia is now a multi-million dollar brand that grew popular solely through the simplicity and functionality of its watches.
The company's founder, Filip Tysander, was on a backpacking trip through Australia when he met a man with impeccable yet unpretentious fashion sense. The man had a particular fondness for wearing his watches on old and weathered NATO straps. Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches that are minimalistic and refined. And what better name to use than the name of the man that inspired him on that trip: Daniel Wellington.
What makes Daniel Wellington so special, besides the minimalistic yet captivating design of their watches, are the interchangeable straps that ensure every timepiece is a unique and timeless classic. Thanks to the assortment of carefully selected elegant leather straps and playful NATO straps, customers can easily change the look of their watch depending on style, mood, and personal preference.
But how did DW become such a popular brand in a short time? Aside from getting the style and aesthetics on point, Tysander also chose the right time to sell his creations. After experiencing a crisis in the financial industry, the slow growth of the economy year after year sparked the hunger for something to show people that they were achieving things again. When people buy DW watches, they get the confidence from wearing something stylish and luxurious, without spending more than S$300 (~P14,049*).
DW watches were designed with traditional Scandinavian elegance and simplicity in mind, and made to suit every occasion: from a formal black tie event, to a dinner party, a night out with friends, brunch with the in-laws, tennis with your work buddies, or a romantic beach trip, DW will fit the bill.
Fortunately, DW is now in the Philippines. You can avail of a 15% discount if you visit the website and use the discount code "rapplerDW" upon purchasing. The watches you buy will resonate style and class that also comes with comfort and affordability. – Rappler.com
*$US1 = P46.83