The 1st adobo Festival Of Ideas: The truth about advertising
MANILA, Philippines – In advertising, is it all about selling? Do people go overtime all the time? Do they get to join all the awards shows? Is it really that glamorous? Are the offices always lively and buzzing with great ideas? Does one have to be exceptionally brilliant to make it?
Anyone who is interested in the ad industry has probably asked all these questions and more, though answering them is not as easy as binge-watching Mad Men or reading through all the Black Swan rants.
When it comes to finding answers to all those burning questions and knowing what advertising is really about, it’s best to hear it from the people on the inside – which is why adobo magazine is hosting the first Festival of Ideas on Saturday, November 22, at the Samsung Hall, SM Aura Premier.
The whole day event aims to reach out to the next generation of creatives and advertising professionals and give advertising newbies, juniors and students a more realistic view of the industry from the inside. The event is divided into eight sessions covering various topics relevant to today's ad men. Talks discuss issues such as Advertising and Marketing Happiness, Digital Pervasiveness, The Battle for Creativity, Work-Life Balance, and more.
The line-up of speakers is a who's who of the industry's most prominent creative leaders: McCann Worldgroup President Raul Castro, Coca-Cola Marketing Director Jasmin Vinculado, Publicis Manila CEO Matec Villanueva, filmmaker Marlon Rivera, Publicis JimenezBasic Associate Creative Directors JP Cuison and Kulas Abrenilla, Lowe Thailand’s creative tandem Katrina Encanto and EJ Galang, advertising veteran Ompong Remigio, Publicis JimenezBasic Executive Creative Director Brandie Tan, AKQA Shangai Creative Director Asterio Gutierrez, Lowe Philippines president and CCO Leigh Reyes, TBWA\SMP ACD John Ed De Vera, ABS-CBN chief digital officer Donald Lim, Spotify Sales Director of Asia Jonathan Nadiranto, DM9JaymeSyfu CCO and Chairman Merlee Jayme, and BBDO Guerrero Creative Chairman David Guerrero.
Apart from the conference, the event will include the launch of the adobo Design Awards 2015, an exhibit of past winners, and a networking party that gives participants the opportunity to mingle and strengthen their connections within the industry.
Tickets are available at P1500 for students and P2500 for professionals, with special promotions on group bookings. For inquiries, please contact Kriss Luciano at 09178469406 or visit their website here. – Rappler.com