Jonathan Yabut to share expertise at Share of Voice Awards
This is a press release from AllFamous Digital
MANILA, Philippines – Jonathan Yabut, winner of the hit-reality TV show The Apprentice Asia, will serve as this year’s keynote speaker at the Annual AllFamous Share of Voice Awards which sets to demonstrate the value of social media listening and engagement among enterprises.
Information has become a widespread commodity, with impressive and world-changing results. One of its most profound impacts has been on how markets react to brands. Today’s customers’ are sharper, know what they want, and demand nothing less than the best.
The AllFamous Share of Voice Awards (SOVA) is an awarding body that captures the voice of Filipino customers. Using a powerful social listening tool called Radian6, brand mentions and brand engagement on social media are tracked for a period of 12 months. Brand sentiment is then measured based on customers’ feedback on various products and services. SOVA serves as the platform in recognizing Philippine brands and organizations who listen to the people who matter the most on social media – their customers.
About Jonathan Yabut
Jonathan Yabut is the Season 1 Winner of the hit pan-Asian reality TV show, The Apprentice Asia. He is also the 2012 Young Mansmith Market Master Awardee, a recognition given to top marketers in the Philippines under the age of 35. For having won The Apprentice Asia, he served "the apprentice" of Malaysian business mogul, Tony Fernandes with rotating positions such as Chief of Staff of AirAsia Malaysia and Chief Marketing Officer of AirAsia Philippines. Last January, he launched his best-selling motivational book in Southeast Asia, "From Grit To Great". – Rappler.com