Zerply: Profiles with a creative twist
MANILA, Philippines - The quick evolution of online growth and social media behavior has affected every aspect of our lives, whether we choose to or not.
Online content and services no longer mean a one-way broadcast by professional “experts” or traditional “journalists”; it is now the venue where information is passed back, forth and all around.
And we’re talking about all kinds of information, whether it be groundbreaking global news that trend on Twitter, local fiascos that spurn its own memes, or your own personal stories that you post on your social networks for comments, likes and distribution.
Online, reputation and integrity have become key assets.
In the professional world, employers Google applicant backgrounds, suppliers find referrals through web searches. If you’re a professional seeking a job, a client or a work collaborator, it means that you need to get your online act together.
“Very few professionals have a permanent position, let alone a job for life these days,” observes Justin Style, Chief Operating Officer and founder of Zerply.com “Most positions are freelance, contract, temporary or consultant-based. There’s an increase in both the existence of and demand for self-employed professionals who are mobile and looking for new challenges and projects.”
Zerply.com is “the best way to present yourself online” — so it says on the page where its users’ professional profiles are displayed.
What it is really is a redefinition of the traditional form of the resume. Also, its sleek, modern and streamlined design is very enticing to employ.
But why do we need another social professional service that is also a social network?
We ask the team behind Zerply to explain a few points:
Rappler: How is Zerply addressing the shift in work dynamics?
Justin Style, Zerply: “Titles and positions mean less, whereas reputation and skill are key for standing out in the crowd. We are addressing this by enabling professionals to document their work and collect endorsements that show what they can actually do and what others say about them. When we talk about killing the resume, we are referring to its analog state of a paper document, which is obviously not interactive or as illustrative as a Zerply profile can be — it showcases your work, with endorsements and connections that serve as instantly accessible references.”
R: Is Zerply for everyone, both traditional and creative professionals?
JS: Its value is different for everyone. Creative professionals will find instant value in being able to build a portfolio of works. But even if you are not in a creative field, you can still build valuable connections and converse with experienced professionals that can benefit you in whatever field you work in.
R: What does it offer that other professional and social media sites don’t?
JS: With the exception of LinkedIn, most other services serve a completely different function, and even with LinkedIn we do things very differently. Although there is obvious value of being on a huge professional database such as LinkedIn, Zerply stands out as one of the best ways to present yourself professionally, that also ranks high on Google. We pride ourselves in making it dead simple to find and discover professionals for their reputation, experience and portfolio of works. (Note: You can import and connect your LinkedIn and other social media profiles with Zerply as well.)
R: Zerply has been described as a passion-based professional network. How do you define passion? And why should that be the basis of one's networking strategy?
JS: We find what you do for a job too limited. Often, folks do a lot more than what they get paid for 9am-5pm. They will have side projects, hobbies and wider interests. So we felt connecting on what you're passionate about made a lot more sense, whether that be design, writing, developing, etc. It’s all in line with our motto of “Serious Play” — loving what you do so much, that it feels like play.
R: How does one maximize the Zerply experience?
JS: In order to get the most out of Zerply beyond just creating a professional profile, it’s important to start building a network. Search for contacts already on Zerply, or invite others to join, follow those that you know or interest you. When you follow someone you can see their activity and are more likely to discover professionals, conversations and portfolios that are relevant to you.
For more reasons why you should use Zerply.com, visit www.whyzerplycom. - Rappler.com