It only took a minute for Maine Mendoza's MAC lipstick to run out online
IT'S OUT! ...and it's sold out. Image from the MAC Philippines Instagram page
MANILA, Philippines – Blink and – most likely – you missed it.
Maine Mendoza's long-awaited collaboration with cosmetics giant MAC debuted publicly via Lazada just around midnight Friday, September 21 and as expected, it sold out – within a minute, no less.
The shade, aptly called @mainedcm (Maine's Instagram handle), is a "muted peachy beige shade with a matte finish." Maine is one of only a handful of beauty personalities worldwide picked by MAC Cosmetics to create their own shade of lipstick.
On Instagram and elsewhere, users couldn't believe the collab ran out that quick – on Lazada, at least.
Those who weren't able to buy it online can buy – and try – it in person on September 22 at the MAC store in SM Megamall and on September 23 in all MAC stores nationwide.
@mainedcm is a limited edition shade, just like all other MAC Maker shades. It's unclear just how many units were available on Lazada for pre-selling.
Maine first grabbed the public's attention with her Dubsmash skills. Her star rose even more as "Yaya Dub" in a popular segment on the TV show Eat Bulaga. – Rappler.com
