Media orgs, private groups partner with Red Cross for blood donation
MANILA, Philippines – Staff from 62 organizations will be donating blood every year, as part of a newly signed deal with the Philippine Red Cross (PRC).
These groups signed a memorandum of agreement (MOA) during the 2017 Blood Service Partners' Engagement Ceremony on Wednesday, July 12.
The MOA comes as the PRC celebrates World Blood Donor Month.
Senator Richard Gordon, chairman of the PRC, highlighted the importance of the media in bloodletting activities. Among those that inked the agreement are Rappler, GMA Kapuso Foundation, CNN Philippines, and Bombo Radyo.
"This will be a partnership of sorts. We cannot draw all these people to come to the Red Cross without the communication arm," Gordon said.
“This will complement the need to maintain an adequate supply of blood so that we can continue giving the gift of life,” Gordon added.
Friendly competition to save lives
Rupert Ambil, executive director of Rappler's civic engagement arm MovePH, pledged to help spread the drive online and across their communities.
“We’re using our platforms like Agos eBayanihan to revitalize the spirit of volunteerism. Using social media, we commit to encourage Filipinos to help save lives by donating blood.”
Meanwhile, CNN Philippines vice president for digital and business development Cecilia Ramos-Major emphasized that donating blood is just part of the campaign.
"We need to recruit more people to actually believe in it...This is one cause that, whether we’re competitors or not, we work together,” Major said.
Ambil and Major said that media outlets can initiate a friendly competition among news organizations in collecting the most number of blood units in future Mobile Blood Donation activities.
“If this will interest our younger generation to get involved, why not?” Major said.
The partnership aims to ensure that there is enough supply of safe and quality blood products in the country.
Here is the full list of PRC's partners for the campaign:
- City of Dreams Manila
- Continental Temic Electronics Philippines
- Technological Institute of the Philippines
- ROHM Electronics
- Ever Bilena
- Globe Telecom
- S&R Shopping
- GMA Kapuso Foundation
- Elizabeth Seton School
- Golden Arches
- Bombo Radyo
- National University
- Thomson Reuters
- Landbank of the Philippines
- SM Medical Services
- Pasig Doctors Medical Center
- Coast Guard Air Group
- Philippine State College of Aeronautics
- Air Link International Aviation College
- CNN Philippines
- Philippine Coast Guard Auxiliary
- Continental Temic
- STI Global City
- Golden ABC
- Philippine Basketball Association
- Golden Doughnuts
- Chevron Holdings
- Astoria Plaza
- Building Care Corporation
- Skill Power Institute Antipolo
- Makati Development Corporation
- University of Rizal System Cainta
- Teresa Marble Corporation
- San Juan, Batangas LGU
- Batangas State University
- Epson Precision Phils
- CDO Foodsphere
- Manila Water Company
- STI - Muñoz
- All Around Services and Merchandising Corporation
- Gateways Institute of Science and Technology
- Balungao LGU
- Virgen Milagrosa University Foundation
- Binalonan LGU
- University of Luzon
- Guardian Malasiqui
- Robinsons Novaliches
- Pacific Timber Corporation
- Megawide - Head Office
- Energy FM
- Philippine College of Criminology
- University of the Philippines Los Baños
In 2016, the PRC provided a total of 407,000 units of blood, representing 50% of the total national collection of all blood service facilities in the country.
Gordon encouraged partners to participate in the bloodletting activities more often to maintain a steady supply of blood, especially for the benefit of the most vulnerable.
"This will complement the need to maintain an adequate supply of blood so that we can continue giving the gift of life," he said. – Marian Plaza / Rappler.com