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Rappler's latest stories on ads


Zuckerberg to meet with Facebook ad boycott organizers

Jul 02, 2020 - 10:03 AM

The groups behind the #StopHateForProfit campaign insist that the Facebook CEO be at the meeting, according to Reuters

MARK ZUCKERBERG. Photo by Drew Angerer/Getty Images/AFP

Lego pauses social media ad spending

Jul 02, 2020 - 8:50 AM

'We are committed to having a positive impact on children and the world they will inherit,' says Julia Goldin, chief marketing officer at Lego

LEGO. A human sized Lego figure is on display at the Lego building event in Helsinki, on September 28, 2019. Photo by  Alessandro Rampazzo/AFP

Ad boycott strikes at heart of Facebook's business model

Jul 02, 2020 - 8:46 AM

Nick Clegg, Facebook VP of global affairs and communications, says the platform doesn't profit from hate in his response to the boycott

FACEBOOK. This illustration picture shows the US social media Facebook logo on February 14, 2020 in Brussels. Photo by Kenzo Tribouillard/AFP

Volkswagen, Adidas, Puma join Facebook ad boycott over hate speech

Jul 01, 2020 - 8:37 AM

The German brands join the call to keep the pressure on Facebook to do more on combatting hate, and dangerous false information

Mark Zuckerberg photo from Shutterstock

Facebook boots far-right network and boosts original news

Jul 01, 2020 - 7:30 AM

The moves come as Facebook faces an advertiser boycott that has morphed into a global digital activist campaign aimed at curbing hateful and toxic content

FACEBOOK. In this photo illustration a Facebook login page is displayed on a smartphone on March 25, 2020 in Arlington, Virginia. Photo by Olivier Douliery/AFP

EXPLAINER: What is the Stop Hate For Profit movement?

Jun 30, 2020 - 3:41 PM

The campaign calls on advertisers to pull out from Facebook for turning a blind eye to hate speech, and failing to take down posts that incite violence

As Facebook ad boycott enters new phase, impact unclear

Jun 30, 2020 - 10:05 AM

The boycott is a permanent mark on Facebook's record but its real effects remain to be seen

ZUCKERBERG. Photo by Charles Platiau/ AFP

Microsoft ad spending on Facebook, Instagram suspended – Axios report

Jun 30, 2020 - 8:59 AM

The report says Microsoft's ban stems from concerns about their ads appearing next to inappropriate content

MICROSOFT. A signage of Microsoft is seen on March 13, 2020 in New York City. Photo by Jeenah Moon/AFP

Ford to suspend social media ads, presses to 'clean up' ecosystem

Jun 30, 2020 - 6:47 AM

'The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated,' says Ford

File photo by AFP

Starbucks pauses advertising on all social media platforms

Jun 29, 2020 - 9:16 AM

'We believe in bringing communities together, both in person and online, and we stand against hate speech,' Starbucks' short post on its website reads

STARBUCKS. The sign for a Starbucks coffee shop is seen in Washington, DC, April 17, 2018. Photo by Saul Loeb/AFP

LIST: Companies boycotting Facebook, supporting #StopHateForProfit

Jun 28, 2020 - 4:53 PM

(UPDATED) Here's a list of some of the major advertisers which have paused spending on ads on Facebook or other social media platforms

Unilever pulls Facebook, Twitter ads in US over 'polarized' election

Jun 27, 2020 - 9:28 AM

Unilever, whose brands also include Dove soap, Magnum ice cream, Lipton tea, and Knorr, is a major advertiser on social media in the United States

UNILEVER. This file photograph taken on June 5, 2015, shows the logo of Unilever at the company headquarters in Rotterdam. File photo by Jon Thys/AFP

Facebook ramps up efforts to curb 'hateful content' in ads

Jun 27, 2020 - 8:19 AM

(UPDATED) CEO Mark Zuckerberg says Facebook will also add tags to posts which are 'newsworthy' but violate platform rules – following the lead of Twitter, which used such labels on tweets from President Donald Trump

FACEBOOK. In this file photo illustration a Facebook App logo is displayed on a smartphone on March 25, 2020 in Arlington, Virginia. File photo by Olivier Douliery/AFP

Ben & Jerry's joins Facebook ad boycott over hate speech

Jun 24, 2020 - 6:26 PM

'As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States,' Ben & Jerry's says on June 23

Google ad revenues to dip as market becomes 'triopoly' – tracker

Jun 24, 2020 - 9:28 AM

New research by eMarketer indicates Google will still be the leading digital advertising but with a smaller share as the market evolves into a 'triopoly' with Facebook and Amazon

Photo by Lionel Bonaventure/AFP

Advertisers join Facebook boycott over hate speech

Jun 22, 2020 - 10:19 PM

The #StopHateForProfit appeal is supported by the Anti-Defamation League, the National Association for the Advancement of Colored People, ColorOfChange, FreePress, and the activist group Sleeping Giants

AD BOYCOTT. In this file photo taken on October 23, 2019 a giant digital sign is seen at Facebook's corporate headquarters campus in Menlo Park, California. File photo by Josh Edelson/AFP

Google giving $1B in ads to non-profits this year

Jun 19, 2020 - 10:09 AM

The initiative will focus on groups combatting racism and damage done by the coronavirus pandemic

Supreme Court affirms condo dues not subject to tax

Jun 18, 2020 - 4:35 PM

The Supreme Court says association dues and other assessment charges do not form part of a condominium corporation's gross income

NOT TAXABLE. The Supreme Court nullfied a 2012 Bureau of Internal Revenue circular which taxes association dues. File photo by LeAnne Jazul/Rappler

Facebook lets users block political ads, aiming to quell outcry

Jun 18, 2020 - 11:05 AM

Users will have the option to turn off all paid political ads in the US and in 'countries where we have enforcement on ads about social issues, elections and politics,' says Facebook

This illustration picture, taken on January 12, 2020 shows Facebook social network logo reflected on a eye in Rennes, western France.  Photo by Damien Meyer/AFP

Indonesia planning 10% tax on foreign digital services

May 18, 2020 - 9:53 PM

Products and services including video games, music and movie streaming could be subject to the levy, the Indonesian government says

Google says it will phase out web-tracking 'cookies'

Jan 15, 2020 - 11:13 AM

The company's 'Sandbox' program intends to find a system that would still allow advertisers to deliver their messages while protecting people from being tracked

'Star Wars' actor Mark Hamill quits Facebook over dishonest political ads

Jan 14, 2020 - 11:20 AM

'So disappointed that #MarkZuckerberg values profit more than truthfulness that I've decided to delete my Facebook account,' the actor writes on Twitter

Google shifts rules for political ads, pressuring Facebook

Nov 22, 2019 - 12:04 PM

Google limits ad targeting to general categories such as age, gender or postal code location

Google tightens political ads policy to thwart abuse

Nov 21, 2019 - 11:01 AM

Though its rules already ban any advertiser, from lying in ads, Google is making its policy more clear and adding examples of how that prohibits content such as doctored or manipulated images or video

Twitter exempts some 'cause-based' messages from political ad ban

Nov 16, 2019 - 10:51 AM

'Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed,' Twitter says in its new policy.

DOLE warns public against fake employment ads on Facebook

Nov 05, 2019 - 5:45 PM

Filipinos seeking work abroad should verify the validity of jobs with the Philippine Overseas Employment Administration, says POEA Administrator Bernard Olalia

Lawsuit accuses Facebook ad targeting of abetting bias against women, older people

Nov 01, 2019 - 10:35 AM

The company allegedly lets ad targeting tools to be used to exclude women and older people from offers regarding loans, investments and other financial services

Twitter to ban political ads worldwide on its platform

Oct 31, 2019 - 7:20 AM

Chief executive Jack Dorsey says the new policy, details of which will be unveiled next month and enforced from November 22, would ban ads on political issues as well as from candidates

Facebook slammed by own employees for political ad policy

Oct 29, 2019 - 4:00 PM

Facebook's policy which lets politicians lie in ads is 'a threat to what FB stands for,' says an employee letter signed by hundreds of Facebook workers

ZUCKERBERG. In this file photo taken on September 19, 2019 Facebook CEO Mark Zuckerberg walks to meetings for technology regulations and social media issues on Capitol Hill, in Washington, DC. Photo by Brendan Smialowski/AFP

U.S. presidential candidate Warren runs fake Facebook ad to target ad policies

Oct 14, 2019 - 9:11 PM

The ad states 'Breaking news: Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election,' followed quickly by an admission that the statement is fake, devised only to aim at the platform's ad policies

BIG TECH. he presidential campaign for U.S. Sen. Elizabeth Warren posted a billboard in the South of Market Area of San Francisco that calls for breaking up big tech. Photo by Justin Sullivan/Getty Images/AFP

Singapore to become first country to ban ads for very sugary drinks

Oct 10, 2019 - 11:45 PM

Products deemed 'less healthy' must now display labels grading their nutritional and sugar content, with those considered to be most unhealthy banned from appearing in ads across all media platforms

‘Ad Astra’ review: Stellar humanity

Sep 24, 2019 - 5:00 PM

'Ad Astra' is a marvel

Washington Post ad tech platform targets Google-Facebook duopoly

Sep 18, 2019 - 12:15 PM

The new tech aims to provide newspapers better monetization and ad targeting to free them from dependence on the large platforms

WASHINGTON POST. The Washington Post was founded in 1877 with its first publication on December 6, 1877. Photo by Brendan Smialowski/AFP

Pia Wurtzbach greeted me a happy birthday, and it was scarier than you think

Sep 14, 2019 - 10:57 AM

Are targeted ads and algorithms getting too close for comfort? One writer's run-in with Miss Universe just might convince you.

Brad Pitt says 'Ad Astra' a voyage to redefine masculinity

Aug 30, 2019 - 5:54 PM

Brad Pitt, who plays an astronaut searching for his father in space, says that 'Ad Astra' is his 'most challenging' film to date

GP-Nagata to elevate the marketing game for Philippine businesses

Aug 27, 2019 - 11:26 AM

Game Plan Marketing Solutions, Inc. and AD Nagata announce collaboration to serve Philippine market

P5.7M in donations go to Bong Go ‘social media boosting’ for 2019 polls

Jul 19, 2019 - 6:28 PM

Three persons made the ‘in kind’ contributions, according to the senator-elect’s Statement of Contributions and Expenditure

Go buckles down to work: Neophyte Senator Christopher “Bong” Go shows the copy of the summary of the first batch of the bills he filed at the Senate Tuesday. This includes the imposition of death penalty through lethal injection for illegal drug cases and plunder. (PRIB Photo by Cesar Tomambo/July 2, 2019).

Facebook teaches users why they're targeted by ads, how to opt out

Jul 12, 2019 - 7:44 PM

Facebook says it is working on tweaking the 'Why am I seeing this ad' tool on the site by letting it provide more information to users. It'll also list the advertisers and businesses who had your information on file on your ad preferences menu.

Mon Tulfo: Andanar ‘manipulated’ irregular DOT-PTV deal

Jun 03, 2019 - 2:42 PM

‘Ben and Andanar manipulated it. Andanar manipulated the whole thing,’ says Ramon Tulfo

What makes a good political advertisement?

May 12, 2019 - 4:17 PM

When it comes to political advertisements and campaigning in general, some candidates play the game better than others

Samira Gutoc airs TV ad a week before May 13 polls

May 07, 2019 - 3:05 PM

Marawi civic leader Samira Gutoc speaks in a mild-mannered way in her TV ad, unlike her usual feisty campaign speeches

FIRST AND ONLY AD. Marawi civic leader Samira Gutoc introduces herself to voters in her new TV ad. Screenshot from Gutoc's Facebook page

#AskTheTaxWhiz: Documentary requirements for VAT-exempt medicines

Apr 26, 2019 - 4:00 PM

The Philippine Tax Whiz discusses the documentary requirements for VAT-exempt medicines

Otso Diretso’s lower-ranking bets release TV ads over Holy Week

Apr 22, 2019 - 6:47 PM

(UPDATED) Gary Alejano, Chel Diokno, Erin Tañada and Romy Macalintal air their ads on television.

TV ADS. With only 21 days until the elections, the lower-ranked bets of Otso Diretso are only just beginning to air television ads. Screenshots from ads

Germany's Leica is latest to draw fire in China over ad

Apr 20, 2019 - 2:58 PM

Leica joins a growing list of foreign companies to learn the hard way about the political sensitivities that go with operating in China's gigantic market

TANK MAN. The latest Leica ad references to the famous 'Tank Man' photo which sparked pro-democracy protests in Beijing, China back in 1989. Screengrab from Leica ad

Glutamax ad slammed for discriminating vs morenas

Apr 14, 2019 - 3:39 PM

'Unfair, 'di ba,' that some brands take a jab at skin color for the sake of profit

Facebook’s ad algorithm discriminates by race, gender – study

Apr 08, 2019 - 6:11 PM

Even when parameters were set to be 'highly inclusive,' the system seems to push for stereotypes in its ad delivery, say researchers

Photo from Facebook

Facebook settles with rights groups on ad discrimination

Mar 20, 2019 - 9:28 AM

The American Civil Liberties Union call the agreement a 'historic settlement' that will result in major changes to Facebook's advertising platform.

FACEBOOK. The logo of social network Facebook is displayed on a smartphone, on January 15, 2019 in Nantes, western France.  Photo by Loic Venance/AFP

Foreign delegation probing lawyer killings in PH claims heavy surveillance

Mar 19, 2019 - 9:34 PM

Both the police and the military snub the international delegation of lawyers who managed to secure interviews with prosecutors and judges

SURVEYED. The 9-man international delegation of lawyers who visited the Philippines to investigate 37 cases of lawyer killings claim heavy surveillance during their stay. Photo by Lian Buan/Rappler

Facebook pulls but then restores Warren ads aimed at Big Tech

Mar 12, 2019 - 1:55 PM

Senator Elizabeth Warren takes tech giant Facebook to task for its 'ability to shut down a debate over whether FB has too much power'

Facebook to restrict foreign political adverts ahead of Indonesia poll

Mar 05, 2019 - 2:42 PM

The world's biggest social network is temporarily restricting any paid material from advertisers based outside Indonesia that relates to politicians, parties or attempts to encourage voter suppression