Rappler's latest stories on advertising
UK Labour joins Facebook ad boycott
Senior lawmaker Rachel Reeves says that Facebook must 'take more responsibility for the lies and propaganda' on the social media platform
Inside the Industry: Freelancing with Indierectory
Ad agency GIGIL's Herbert Hernandez and Jeano Cruz bridge the gap between freelancers and clients through the initiative Indierectory
The world awaits Facebook's next moves
The ad boycott against Facebook may not be immediately effective, but it can be a stepping stone to a larger movement towards exacting accountability. Facebook's actions this July will show if they've gotten the point.
Coca-Cola says it's pausing social media advertising
Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," CEO James Quincey says
Google bans political ads in Singapore as elections loom
The ban is imposed under controversial new rules aimed at fighting disinformation in the city-state, which critics fear could be used to stifle dissent
Google, Facebook business models threat to rights – Amnesty report
The London-based organization argues that the current model of monetizing personal information imperils a gamut of rights including freedom of opinion and expression
Snapchat checks for deception in political ads
Snapchat's strategy seems to be a middle ground between Facebook's controversial tolerance of proven lies in political ads and Twitter's decision to ban them all together
Health websites in UK share data with advertisers – Financial Times
The Financial Times says Google's advertising arm DoubleClick is by far the most common destination for the data, while a health website caught up in the process is the British Heart Foundation
GP-Nagata to elevate the marketing game for Philippine businesses
Game Plan Marketing Solutions, Inc. and AD Nagata announce collaboration to serve Philippine market
Facebook's Instagram expands ads to Explore feeds
In the coming months, ads will appear on the Explore feed, where users go to discover content aligned with their interests, an Instagram blog post explains
Britain bans 'harmful' gender stereotypes from ads
Advertising Standards Authority chief executive Guy Parker says 'harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us'
The North Face manipulated Wikipedia for free advertising
The outdoor clothing company stirs controversy after it replaced photos of popular outdoor locations with their own on Wikipedia
New law provides bigger discounts for political ads
President Rodrigo Duterte signs a law designed to benefit candidates with smaller budgets, in time for the 2019 elections
Court of Appeals upholds Quezon City ordinance regulating billboards
Ordinance No. SP-2109 regulates the construction, display, and maintenance of all commercial signs within the city
Facebook allows ads to target 'white genocide' conspiracy theorists
Facebook has since deleted the category, apologized, and said it shouldn't have existed in the first place
Tech start-up uses facial recognition for 'meaningful' ads
Tech start-up AdMov installs tablets in the backseats of cars of ride-hailing services. The tablets then use their cameras to scan the faces of passengers.
Facebook boosts 'stories' format, now open to ads
Facebook will now be putting ads on its 'Stories' format after having hit 300 million daily users
Why NASA's next rockets might say Budweiser on the side
NASA's administrator Jim Bridenstine wants to try boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes
It's almost impossible to escape Google's tracking, new study shows
An idle Android smartphone with its Chrome browser open sends data communications to Google's servers as often as 14 times an hour, according to the study
Anarchy of billboards in Metro Manila
They are big, bright, and not very pretty. Billboards reign supreme with a new king on the rise: LEDs.
U.S. agency says Facebook ads let landlords discriminate
An investigation confirmed that Facebook advertisers could exclude categories such as people who expressed interest in assistance dogs, China, parenting, or the Bible
Mang Inasal National Halo-Halo Sarap Day bags a PANAta Award
Mang Inasal was recently recognized by PANA for "championing responsible brand building" through the Mang Inasal National Halo-Halo Sarap Day
#TheWrap: Videos to watch this week, April 30-May 6, 2018
Here are the must-watch videos this week!
Rappler responds to Erwin Tulfo: 'Stick to the real issues'
Erwin Tulfo’s recent antics are typical of him – dragging others down when he’s in trouble
Wanda Teo claims no hand in DOT's P60-million deal with PTV
(UPDATED) This comes after state auditors questioned the P60-million payment made by the Department of Tourism to People's Television Network for ad placements in her brother Ben Tulfo's show
COA questions P60-M DOT ads payment to Ben Tulfo's media outfit
State auditors direct the People's Television Network, Incorporated to produce documents to support the Department of Tourism's payments to PTV 4 blocktimer Bitag Media Unlimited, Incorporated
Koko Pimentel files bill on cheaper political ads
A similar bill was already passed on third and final reading in the House of Representatives
Do you have the guts to make your idea happen?
Cannes Lions awardee Anselmo Ramos shares his secret to making the best campaigns – and it’s all about trusting your gut
In advertising, what are the true measures of success?
At Ad Summit Pilipinas 2018, Anselmo Ramos, Lionel Carreon, Josy Paul, and more advertising giants talk about the various indicators that make a campaign successful
LIVE BLOG: Ad Summit 2018
Rappler blogs LIVE from Ad Summit 2018 in Subic, Zambales
Ad Summit Pilipinas 2018 Reveals Roster of Speakers
The event aims to inspire advertising and marketing practitioners from all over the country to adopt new paradigms in coming up with innovative creative solutions
Unilever threatens to pull ads from 'divisive platforms'
Denouncing what it calls 'toxic online content,' Unilever weighs in on growing concerns about fake news and extremist posts on such networks as Facebook and Google
Tear-jerking iPhone X short film goes viral in time for Chinese New Year
'If your family reunion only lasts three minutes, what will you do?' asks this 7-minute feature, shot entirely on an iPhone X
Making money gets harder for video makers as YouTube toughens rules
At least 1,000 subscribers and 4,000 hours of watch time within past year now required to be eligible for ad program. Previously, getting at least 10,000 views was the only requirement
2017's most viral Philippine ads
Take a look at some of 2017's most memorable ads
House approves on final reading 50% discount on political ads
Political parties and candidates cannot be charged a rate higher than that of regular advertisers, the bill says
House bill seeking huge discount on campaign ads approved on 2nd reading
If House Bill 6604 becomes law, the Comelec would also be given the power to regulate the rates of political ads
Dengvaxia issue, Sereno acquittal, Cotto retirement | Evening wRap
Watch Rappler’s evening newscast with Acor Arceo
Australia competition inquiry targets Facebook, Google
The Australian Competition and Consumer Commission inquiry will look at the effect that search engines, social media operators and other digital content aggregation platforms are having on media and advertising markets
Rappler wins global content marketing awards
Rappler’s marketing arm, BrandRap, wins at The Spark Awards 2017 and Native Advertising Awards 2017
Ombudsman fires Mabilog, Dela Rosa and Año, Twitter on Russia | Midday wRap
Watch the midday newscast with Marguerite de Leon
Facebook beefing up team to thwart election manipulation
Facebook says it will hire more than 1,000 people to thwart deceptive advertisements on the social network. The ads appear to be linked to a Russian entity known as the Internet Research Agency.
Integrity, innovation, collaboration: New challenges and opportunities for advertisers
Publishers and brands have an increasing responsibility to focus on truth, rather than ‘going viral,’ experts said
DMB takes a step towards Philippine Digital Standards
The advertising industry has taken its first step towards developing a measurement standard for digital
TV still candidates' platform of choice in 2016 elections
Radio comes second to TV in terms of ad buys from the candidates research by PCIJ shows
55 print, TV, radio outfits did not submit all pol ads docs?
Like wayward candidates many media agencies also failed to file reports with the poll body in defiance of their obligation in law
#ThinkPH 2017: The shifting power of media and marketing
Donald Lim CEO of Dentsu Aegis Network Philippines says data is becoming the new communications currency and marketers need to understand people s values and motivations if they want to make an impact
Facebook Messenger ads to expand worldwide
Businesses around the world can now use Facebook targeting to extend their reach to people in Messenger
Google to stop scanning Gmail inboxes for personalized ads
The tech giant will end the practice later this year
WATCH: Meet the first Filipino KFC colonel
Ronaldo Valdez is chosen as the first Filipino colonel
