digital marketing - updates

Rappler's latest stories on digital marketing


Start July with the next session of #IMMAP Web Wednesdays

Jun 25, 2020 - 4:29 PM

Don't miss this data-packed session on July 1, 6 pm

How to strategize in digital media after coronavirus?

May 21, 2020 - 5:39 PM

The 'Web Wednesdays' session is on May 27, Wednesday, 6 pm. It is free and open to everyone.

Trends you should know about Gen Z and the online economy

Apr 13, 2020 - 3:09 PM

The first session of Web Wednesdays featured timely insights on digital shopping and insights from "The Future 100: 2020" report

Free digital marketing series 'Web Wednesdays' returns April 1

Mar 17, 2020 - 3:57 PM

IMMAP's "Web Wednesdays" series is free and open to everyone

IMMAP wraps up its 6th Web Wednesdays session with insights on content monetization

Nov 08, 2019 - 12:29 PM

Web Wednesdays is a monthly webinar that aims to support digital education in the Philippines

DigiCon 2019 highlights bravery and digital transformation in the post-digital world

Nov 08, 2019 - 10:56 AM

Ready for DigiCon 2020? Tickets are on sale now!

Silicon Valley visionaries headline DigiCon 2019

Oct 15, 2019 - 12:30 PM

Get to see Patty McCord, co-author of the Netflix Culture Deck, among others!

Creating the next digital pros: IMMAP holds Digital Youth Congress 2019

Oct 10, 2019 - 1:28 PM

Gen Z may have been born into digital. But can they tell why and how things work in this landscape?

How this startup duo is bringing performance marketing to the PH

Feb 13, 2019 - 2:10 PM

Quanta Digital’s Tristan de Belloy and Sydney Dondon on shifting digital marketing to an e-commerce focus

Tristan de Belloy and Sydney Dondon of Quanta. January 31, 2019

Digital Marketing Institute launches membership platform

Sep 05, 2018 - 5:30 PM

Members will have access to an exclusive content library and career and networking opportunities

Learn how to think like a growth manager

Mar 22, 2018 - 5:56 PM

#WhatsNext and NXTLVL Academy partner for a breakthrough course on growth management and agile digital marketing from April 3 - April 19.

Online influencer culture and politics: What happens when the two meet?

Feb 13, 2018 - 4:24 PM

Digital influencers as endorsers of brands are nothing new. But what happens when a politician is the product?

The 9 trends that will shape digital marketing in the Philippines in 2018

Jan 23, 2018 - 7:15 PM

Digital marketing expert Gary Viray shares his insights and observations on how businesses can reach out best to today's connected Filipinos

Photo from Propelrr

5 ways businesses can use geo-targeting to boost sales

Nov 21, 2017 - 7:08 PM

Geo-targeting is a way for businesses to target consumers roving a specific area or location

#WhatsNext: These people are now ready to conquer their fears, follow their dreams

Oct 24, 2017 - 1:18 PM

Going out of the comfort zone is scary, and that’s okay, according to these #WhatsNext participants

#WhatsNext: Want to start a business? First, find what the world needs

Oct 23, 2017 - 4:25 PM

On our first ever #WhatsNext workshop, successful entrepreneurs share the most important things to consider when starting a business

#WhatsNext: How to go beyond profits by making meaningful movements

Sep 26, 2017 - 2:40 PM

Catch this exclusive workshop by Rappler in partnership with Certified Digital Marketer Program on November 11, 8-5 pm

#WhatsNext: How to turn your passion into a business

Sep 26, 2017 - 2:40 PM

Catch this exclusive workshop by Rappler in partnership with Certified Digital Marketer Program on October 21, 8-5 pm

Facebook losing teens to Instagram, Snapchat – forecast

Aug 23, 2017 - 12:11 PM

An eMarketer forecast predicts that Facebook use will sag among individuals aged 24 or younger but adoption by older folks will continue

FACEBOOK. The social network's logo is pictured on the sidelines of a press preview of the so-called 'Facebook Innovation Hub' in Berlin on February 24, 2016. Photo by Tobias Schwarz/AFP

Publicis One Launches Click! Philippines 2017

Aug 11, 2017 - 10:38 AM

The event is designed to help marketers overcome the challenges of a highly dynamic digital landscape

Writer's Block PH invites you to 'Discover Trade Secrets from Digital Experts'

May 29, 2017 - 3:31 PM

Writer s Block PH will be hosting a seminar for writers communicators and creative entrepreneurs on Saturday June 3 at Fully Booked Bonifacio Global City

YouTube to remove unskippable 30-second ads in 2018

Feb 20, 2017 - 6:10 PM

The online video platform shifts focus to shorter formats

YOUTUBE. The online video platform is dropping an ad format that's now considered to be too long. File photo by Ethan Miller/AFP

How bridging the 'digital gap' can usher in a brighter economy

Feb 06, 2017 - 7:15 PM

Why it’s everyone’s business to bridge the gap and embrace digital

AIMS: Marketing competition for business undergraduates

Oct 21, 2015 - 2:00 PM

Press release: AIMS is a 3 day premier marketing competition open for all junior and senior undergraduates from prestigious business colleges in Metro Manila

Digital marketing agency PurpleClick Philippines launches

Sep 30, 2015 - 1:13 PM

PurpleClick Philippines a joint venture between PurpleClick of Singapore and Hatchd Digital in the Philippines launches with a bevy of social media and marketing experts sharing their knowledge and insights

PURPLECLICK PHILIPPINES. Kriss Channe, PurpleClick Media CEO; Ken Lingan, Google Philippines Country Manager; Piccina Alvarez, PurpleClick Philippines CEO; Lianne Dehaye, Facebook Southeast Asia Manager for Small Medium Businesses; and Rueben Vijaratnam, Yahoo! Southeast Asia Manager for Partnership & Strategy introduce PurpleClick Philippines in this photo taken September 29, 2015

How to create memorable digital ads the Filipino way

Jun 25, 2015 - 2:02 PM

What does it take to craft a compelling ad for the digital viewer? The minds behind the top performing ads on YouTube show you how

Ad:Tech Roadshow Manila 2015

May 08, 2015 - 7:32 PM

A conference on the newest strategies and technologies for digital marketing

Reaching Digital Distinction in Manila

Apr 30, 2015 - 11:42 AM

Top ASEAN marketers highlight innovation opportunities and introduce new marketing technologies in Philippine’s next top digital event

Russell Shepherd: Intersecting digital media and social influence

Apr 27, 2015 - 11:40 AM

As Shepherd is able to harness the power of social media to make an impact on the peace process why not build algorithms that would translate to change in how businesses add value to society?

How conducting a thought experiment can boost your business

Nov 29, 2014 - 2:53 PM

Follow the 3 key tips in conducting a thought experiment and see your business achieve new heights

Rappler dominates the Boomerang awards

Sep 27, 2014 - 3:34 PM

For day 2 of the IMMAP digital mobile and marketing summit Rappler opens with the impact of crowdsourcing and ends with 3 trophies in tow

BRANDRAP. Rappler CEO and Executive Editor talks about the power of the crowd and how branded content is changing the game

HIGHLIGHTS: 8th Internet and Mobile Marketing Summit

Sep 26, 2014 - 8:21 AM

Tune in as we bring you updates from the two day summit starting 9:30am on Thursday September 25

Future of media: Evolution, engagement and hyperconnectivity

Apr 28, 2014 - 3:46 PM

How will media evolve in the next 10 years? What new platforms can be explored to improve the distribution and cultivation of content for various audiences?

2012 digital marketing trends

Jan 27, 2012 - 12:17 AM

Rappler asked a group of digitally savvy marketers about the biggest trends in internet and mobile marketing this year