online ads - updates

Rappler's latest stories on online ads


Google ad revenues to dip as market becomes 'triopoly' – tracker

Jun 24, 2020 - 9:28 AM

New research by eMarketer indicates Google will still be the leading digital advertising but with a smaller share as the market evolves into a 'triopoly' with Facebook and Amazon

Photo by Lionel Bonaventure/AFP

Google giving $1B in ads to non-profits this year

Jun 19, 2020 - 10:09 AM

The initiative will focus on groups combatting racism and damage done by the coronavirus pandemic

Google says it will phase out web-tracking 'cookies'

Jan 15, 2020 - 11:13 AM

The company's 'Sandbox' program intends to find a system that would still allow advertisers to deliver their messages while protecting people from being tracked

U.S. presidential candidate Warren runs fake Facebook ad to target ad policies

Oct 14, 2019 - 9:11 PM

The ad states 'Breaking news: Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election,' followed quickly by an admission that the statement is fake, devised only to aim at the platform's ad policies

BIG TECH. he presidential campaign for U.S. Sen. Elizabeth Warren posted a billboard in the South of Market Area of San Francisco that calls for breaking up big tech. Photo by Justin Sullivan/Getty Images/AFP

Washington Post ad tech platform targets Google-Facebook duopoly

Sep 18, 2019 - 12:15 PM

The new tech aims to provide newspapers better monetization and ad targeting to free them from dependence on the large platforms

WASHINGTON POST. The Washington Post was founded in 1877 with its first publication on December 6, 1877. Photo by Brendan Smialowski/AFP

Facebook’s ad algorithm discriminates by race, gender – study

Apr 08, 2019 - 6:11 PM

Even when parameters were set to be 'highly inclusive,' the system seems to push for stereotypes in its ad delivery, say researchers

Photo from Facebook

Comelec to monitor social media influencers campaigning for candidates

Feb 04, 2019 - 4:12 PM

Under the poll body's campaign rules, paid influencers will be required to report to Comelec the payments for their online posts whether for or against a candidate

Time to break up Google and Facebook – U.S. attorney general candidate

Jul 26, 2018 - 7:26 AM

Facebook and Google account for a majority of the US digital ad market – an estimated 56.8%

5 ways businesses can use geo-targeting to boost sales

Nov 21, 2017 - 7:08 PM

Geo-targeting is a way for businesses to target consumers roving a specific area or location

Facebook vows to make ads 'more transparent'

Oct 29, 2017 - 12:48 AM

'We're bringing Facebook to an even higher standard of transparency,' says CEO Mark Zuckerberg

Facebook to reject ads from pages touting 'fake news'

Aug 29, 2017 - 11:44 AM

Pages that habitually link to bogus news stories will no longer be able to advertise on Facebook

The Facebook sign and logo is seen in Menlo Park, California on November 4, 2016. Photo by Josh Edelson/AFP

Commercial breaks are coming to Facebook videos

Feb 24, 2017 - 5:20 PM

The social network is currently testing the video ads in the US for both live and pre recorded videos

AD BREAK. Eligible live video creators can press a dollar sign to feed a 20-second ad to viewers during broadcast. Phone screenshot from Facebook.

YouTube to remove unskippable 30-second ads in 2018

Feb 20, 2017 - 6:10 PM

The online video platform shifts focus to shorter formats

YOUTUBE. The online video platform is dropping an ad format that's now considered to be too long. File photo by Ethan Miller/AFP

Facebook, Google ban fake news sites from their ad networks

Nov 15, 2016 - 6:00 PM

Fake news sites will no longer be able to make use of the two tech giants ad networks with new advertising guidelines in place

POLICY CHANGE. Fake news sites lose the ability to make money from Facebook's and Google's ad networks as the two implement a ban on them.

Most popular: The top 10 YouTube ads in PH

Jul 29, 2016 - 10:41 PM

Check out which ads made it to the 2016 YouTube Leaderboard for the first half of the year

Google sidelined 780 million suspect ads in 2015

Jan 22, 2016 - 6:22 PM

Google has a team of more than 1 000 people around the world devoted to fighting bad ads and they are armed with sophisticated technology for that purpose

Twitter tunes ad targeting system

Jul 04, 2013 - 12:11 PM

Twitter will test a new form of targeted marketing on its service in the United States

TARGETED ADS. Twitter to test targeted advertising for users who opt in.

Dove ‘Sketches’ most watched online ad

May 21, 2013 - 8:59 AM

A Dove online commercial featuring a forensic artist becomes the most watched video in more than 110 countries

SKETCHING BEAUTY. An online ad by Dove that focuses on beauty and perception brings in a record number of hits. Photo from the Dove Facebook page

Brillantes admits 'vague' rules on campaigns

Jan 22, 2013 - 6:14 PM

How exactly will Comelec monitor online campaigns? Comelec Chair Sixto Brillantes Jr himself can t say

Google is online advertising king

Sep 20, 2012 - 8:37 AM

Google now leads all categories for Internet advertising

GOOGLE IS #1 IN ADS. Photo from Google Mobile Ads page on Facebook