online advertising - updates

Rappler's latest stories on online advertising


Health websites in UK share data with advertisers – Financial Times

Nov 13, 2019 - 8:36 PM

The Financial Times says Google's advertising arm DoubleClick is by far the most common destination for the data, while a health website caught up in the process is the British Heart Foundation

Making money gets harder for video makers as YouTube toughens rules

Jan 17, 2018 - 12:56 PM

At least 1,000 subscribers and 4,000 hours of watch time within past year now required to be eligible for ad program. Previously, getting at least 10,000 views was the only requirement

Google to stop scanning Gmail inboxes for personalized ads

Jun 26, 2017 - 12:25 PM

The tech giant will end the practice later this year

We should levy Facebook and Google to fund journalism – here’s how

May 25, 2017 - 6:00 PM

Facebook and Google s collective share of global digital ad revenue was about 70 in late 2016 says an analyst Some of it should be diverted to a journalism fund

IMPRINT. Online giants Facebook and Google changed the way people consume information, and somewhere along the way, journalism itself. Illustration by Nico Villarete/Rappler

Commercial breaks are coming to Facebook videos

Feb 24, 2017 - 5:20 PM

The social network is currently testing the video ads in the US for both live and pre recorded videos

AD BREAK. Eligible live video creators can press a dollar sign to feed a 20-second ad to viewers during broadcast. Phone screenshot from Facebook.

YouTube to remove unskippable 30-second ads in 2018

Feb 20, 2017 - 6:10 PM

The online video platform shifts focus to shorter formats

YOUTUBE. The online video platform is dropping an ad format that's now considered to be too long. File photo by Ethan Miller/AFP

Facebook says it erred measuring audience reach

Nov 17, 2016 - 12:15 PM

The social network promises more collaborations with data tracking companies to ramp up third party verification for key metrics

ERRONEOUS NUMBERS. Facebook says the numbers they revealed to have been miscalculated did not affect ad prices on the social network. Photo by Justin Tallis/AFP

Facebook, Google ban fake news sites from their ad networks

Nov 15, 2016 - 6:00 PM

Fake news sites will no longer be able to make use of the two tech giants ad networks with new advertising guidelines in place

POLICY CHANGE. Fake news sites lose the ability to make money from Facebook's and Google's ad networks as the two implement a ban on them.

Adblock Plus launches 'Acceptable Ads' service

Sep 15, 2016 - 5:00 PM

Publishers and bloggers can select which ads appear on their sites on the new platform

EVOLVING SERVICES. The online ad-blocking service is expanding its repertoire. Image from Softonic

Zuckerberg tightens grip as Facebook profit soars

Apr 28, 2016 - 4:00 PM

The social media giant s profit in the first quarter of 2016 triples to 1 5 billion

epa05175632 Facebook's founder and CEO Mark Zuckerberg takes part in a conference at the Mobile World Congress in Barcelona, Spain, 22 February 2016. The Mobile World Congress runs from 22 to 25 February 2016. EPA/TONI ALBIR

Facebook’s Messenger to get ads via branded messages?

Feb 19, 2016 - 1:00 PM

Brands will reportedly be able to message people who ve previously engaged with a brand via chatting on Messenger

Adblock Plus, scourge of websites, seeks industry deal

Feb 07, 2016 - 2:33 PM

The German firm behind Adblock Plus is taking a more conciliatory tack reaching out to its adversaries to find an acceptable level and form of advertising on the net

How to opt out of Facebook's tailored ads

Jun 13, 2014 - 9:14 PM

Facebook collects user s browsing data so it can customize ads on the site here s how to turn it off