social media advertising - updates

Rappler's latest stories on social media advertising


UK Labour joins Facebook ad boycott

Jul 12, 2020 - 8:34 PM

Senior lawmaker Rachel Reeves says that Facebook must 'take more responsibility for the lies and propaganda' on the social media platform

The world awaits Facebook's next moves

Jul 01, 2020 - 7:48 PM

The ad boycott against Facebook may not be immediately effective, but it can be a stepping stone to a larger movement towards exacting accountability. Facebook's actions this July will show if they've gotten the point.

Coca-Cola says it's pausing social media advertising

Jun 27, 2020 - 9:54 AM

Coca-Cola will use the pause to "reassess our advertising policies to determine whether revisions are needed," CEO James Quincey says

PAUSING SOCIAL MEDIA ADS. Bottles of Coca-Cola are pictured at a branch of Asda in north London, on April 27, 2018. File photo by Daniel Leal-Olivas/AFP

In US, Twitter offers video creators share of ad money

Aug 31, 2016 - 1:58 PM

Video creators can join a program on the social network that allows them to get a share of revenue generated from audiences they attract

REVENUE SHARING. By giving content creators a cut, Twitter will be encouraging users to create material that has the potential of getting shared around. File photo by Damien Meyer/AFP

BDO Unibank apologizes for 'insensitive' advertisements

Nov 15, 2015 - 6:33 PM

One of the ads from the series asked a controversial question: “Save the environment or save up to see places?”

PR DISASTER? The BDO online ad gets flak online. Screenshot by Renee Karunungan