Microsoft to end Internet Explorer browser brand
MANILA, Philippines – Microsoft is killing the Internet Explorer brand and thinking of a new name for its upcoming Windows 10 browser.
The Verge wrote that at March 16's Microsoft Convergence event, Microsoft marketing chief Chris Capossela revealed that they were looking into a new name and brand for Internet Explorer's successor, currently codenamed Project Spartan.
"We’re now researching what the new brand, or the new name, for our browser should be in Windows 10," Capossela said.
"We’ll continue to have Internet Explorer, but we’ll also have a new browser... which is codenamed Project Spartan. We have to name the thing," he added.
While Windows 10 will still carry Internet Explorer for enterprise compatibility, Project Spartan will eventually become the go-to browser that Windows 10 users will have out of the box when they upgrade to Windows 10. (READ: Windows 10 free for Windows 7, 8.1 users for first year)
According to Capossela, market research has also shown that using the Microsoft brand in front of the secret name added to the brand's appeal among Google Chrome users in the UK. – Rappler.com