Spotify to price-match Apple Music in the future
SPOTIFY. Stefan Zilch, head of Spotify Germany, speaks during a press event of the company in Berlin, Germany, 20 May 2015. The music streaming service will branch out to include videos, with plans to evolve into a more general media platform. Photo by Joerg Carstensen/EPA
MANILA, Philippines – Apple Music, Apple's foray into a multi-service music destination for everyone – is set to go live on June 30 with highly competitive pricing, making it a serious contender to the music streaming throne. Following the announcement, however, Spotify said it would try to match Apple's pricing plans.
Apple Music's pricing currently has single-user subscriptions set to $9.99 per month, with a family package for 6 available for $14.99 per month.
Comparatively, Spotify and Rdio have family plans, with a two-user subscription costing $14.99 and a 5-user subscription costing $29.99.
The Verge reported Monday, June 8 (June 9, Manila time) that plans were in place to further bring prices down. Jonathan Price, Spotify's global head of communications and public policy, explained, "We already have similar family pricing in some markets and we expect to offer competitive pricing everywhere in the near future."
Price added that some locations already have lower pricing, such as a $20 monthly subscription for a family of five. – Rappler.com
